Google introduces a new feature that actually tells searchers and SEOs why Google is ranking that page for the particular keyword. Yes, Google is telling you the ranking factors for the page ranking.
Google said the “About This Result will show searchers information about some of these most important factors used by Google Search to connect results to their queries.” And why Google is doing this? Google said, “because just as these factors help Google decide if a result may be relevant, they may also help people decide what result is useful for them.”
Google is literally showing why it is ranking this page for this given query. It outlines the factors for the page ranking.
- The search query matches the content or related content or synonyms on the page.
- The search term matches or is related to links pointing to that page
- The images on the pages are matches the search term
- The language is relevant to the query
- The region of the page or what region the page serves is relevant to the query.
There are probably a few more factors that Google will list, and Google will probably be adding more.
Here is Google’s description of the factors :
Matching keywords: A simple, but important, factor Google uses to determine if the information is relevant is when a webpage contains the same keywords as your search.
Related terms: Google also looks for terms that our systems determined are related to the words in your query. If you search “how to cook fish in the oven,” we’ll also look for pages that have related terms like “bake” and “recipe.”
Looking at links: When other pages link to a page using similar words as your query, that page might be relevant to your search. It can also be a helpful indicator of whether online content creators tend to regard the page as useful for that topic.
Local relevance: Our systems also look at factors like the language you’re using to search as well as your country and location, to deliver content relevant for your area. For example, if you search “what day is trash pickup?,” it’s helpful to get results that are applicable to your city or state.
Here is what it looks like:
And Google will give searchers explicit tips on how to improve their queries. Like use negative matching or change your location for different regions and more.