Summary: Speaking at the World Economic Forum (WEF) in Davos, Salesforce CEO Marc Benioff urged immediate, strict regulation of AI. He compared the current state of AI to the early, unregulated days of social media, warning that hallucinations and technical instabilities pose a massive risk to children and the global economy if guardrails aren’t established now.
Business Impact: This signals a shift in corporate sentiment: even AI leaders are asking for regulation. For your consultancy, this translates to a massive upcoming demand for “AI Governance” and “Ethical AI Audits” as governments begin to translate these warnings into law.
Why It Happened: The rapid, bottom-up adoption of Generative AI has outpaced safety testing. High-profile hallucinations in enterprise environments have spooked leaders who fear legal liability and brand damage.
Recommended Executive Action: Don’t wait for regulation. Establish an internal “AI Ethics & Safety Board” today. Review your ISO 42001 (AI Management) readiness to ensure you are ahead of the mandatory compliance curve.
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